Introduction You’ve probably heard about the importance of having a good-looking website. To many people, that sounds like something that would be nice to have—but isn’t realistic for their business (or budget, or timeframe) and even if it was, where would you start? The truth is that your website should represent the best version of […]

Five basics of building a brand. The first thing you need to do is define what a brand actually is. According to the Merriam-Webster dictionary, a brand is “a name” or “a distinctive mark or design used in trade.” In other words, your brand is what people think of when they hear your business name […]

Introduction Color psychology is one of the most overlooked elements of branding. It’s easy to focus on the superficial aspects of your brand identity and ignore how colors can impact how people feel about your company. Color affects our mood, emotions and perceptions. In fact, 85 percent of shoppers say they make purchasing decisions based […]

Today I’m so excited to finally be sharing about the behind the scenes of my good friend Ambrosia Cakes Tucson’s Brand Launch!! Like other launches, this was a strategic process that intentionally studied not just who Annie’s current audience is, but also planned for who she desired her audience to grow into, to increase revenue […]

Give me your best guess about mood boards. When do you think a mood board comes into play in the brand strategy process? Do you think it’s first? It certainly can’t be last! Well, generally the mood board is the beginning of the design process, but actually it is far from the beginning of my […]

In this post you will find some gorgeous color palette inspirations to swipe for your own projects! When looking for gorgeous color inspiration, don’t be afraid to look at landscapes, florals, surfaces, etc. for your next hues! Natural, gorgeous color palettes are everywhere! Make sure you have at least one grounding color, one secondary, one […]

Today I’m sharing some of my favorite brand board from past client launches! If I had the space to share all of them, I would love that, but for now, I’ll just drop three here for you! Enjoy! ____ ____ ____ ____ Thanks for browsing through some of my favorites! It’s always fun to showcase […]

Have you been waiting for someone to drop you a five bullet point of the best blog tips for how to manage your blog content creation for your business? Because if I can be honest, blogging is not my favorite part of my job. I don’t know if you are like me or not, but […]

What a joy it was to walk with Free Ever After Bridal hand in hand through their luxury brand launch process! I was drawn immediately to Free Ever After Bridal because I loved their message, their heart, and how they were taking something timeless like wedding dresses and using them to impact and transform lives. […]

Hot off the press is my latest brand launch, Carole Baker TV. Carole is a social media savvy who needed a brand launch that would skyrocket her from her beloved old social media business for moms into her social media business geared towards high end C Suite Executives. Carole’s luxury brand launch is composed of […]

This Brand Launch for my friend Candace over at New Way Accounting was such a dream to work on! Candace was confident in what she wanted as an outcome of her brand, but wasn’t sure exactly how to get her brand to where it needed to be! Our story of how we met is really […]

Oh my sweet Monica, a Tucson Brand Launch just bursting at the seams with anticipation! What a joy she was to work with! My favorite part of this process was during the strategy part. Monica had a huge ah-ha moment as we were delving deep into the strategy component. Monica wanted to tell her audience […]

Join me for this Tucson Brand Launch! I always start off writing about each client that they were my favorite to brand, because the process is so sweet to watch. Someone who is really excited to launch out their business and come on full speed, wowing their clients at every turn of their experience of […]

Grace and Wood Co. is an incredible business out of a small town in Texas! They have great vision for the future of their handmade earring business, and take great pride in being able to grow while being present at home during the day with their foster (and now adopted!) kiddos! Grace and Wood Co […]

Customer loyalty can be likened to a marriage. So, let’s consider a potential mate – They have to have met some basic expectations (I hope!) before you considered marrying them. Do they shower often? Do they know how to do their own laundry? Do they want kids? Do they have some ideas for their future? […]

Clarifying What a Brand Strategy Actually IS and How You Can Actually Create One Hey There! You made it to this blog post, so that means you are serious about figuring this Brand Strategy thing once and for all! Great job taking the first (or second or third!) step and pressing in to get your […]

When I first began my journey into branding my first Etsy shop and graphic design business, I was confused myself as to what a brand really was. I told people, “A brand is when you have all matching designs for your materials!” “It’s having a pretty business” is basically what I thought. And then when […]