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Case Study

The Buying House

Real Estate & Investing

Signature Brand Strategy & Website Design

Project Scope

The Buying House is a family-owned and operated Wholesale, Real Estate Flipping business that provides families facing financial difficulty a dignifying way out of the circumstances they might face through avoiding foreclosure. They offer competitive rates for homes that others might overlook and take on a limited number of flip projects to beautify their regional community. 

This project demanded awareness of both ends of their audience spectrum, from those who may face financial difficulty to those who have extreme levels of wealth and are looking for investment opportunities. The design was intentionally meant to balance between the high end luxury brand needed for establishing immediate credibility with high level investors and still being approachable to the everyday homeowner. 

Because of the quick nature of the real estate market currently, the most important part of this project was to establish immediate credibility and authority in the market through high end design and intentionally crafted materials that supported the brand's identity from start to finish during the home investing, purchasing, and selling process.

Industry

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Case Study

Gather Intentional Living & Everyday Hospitality

Food, Decor, & Relationships

Signature Brand Strategy & Website Design

Project Scope

Gather Intentional Living & Everyday Hospitality is on a mission to redefine gatherings. They believe every person deserves a seat at the table and wanted a brand that could communicate dignity through design. They needed a robust full stack website, podcast branding, product packaging, social media branding, branded course downloads, as well as course PDFs for live zoom workshops. 

Industry

Add-ons: Podcast Design, ACF Blog Development, Subscription Box Design, Online Shop Development + Design, Online Membership Development + Branding

Case Study

Free Ever After
Bridal

Wedding & Fashion

Signature Brand Strategy & Website Design

Project Scope

Free Ever After is an incredible non-profit that has a heart to serve the community along with providing high-level wedding dresses for brides.

They are on a mission to fund the rehabilitation of over 30 survivors of sexual exploitation in 2022 and by the year 2030 fund the rehabilitation of over 1,000 survivors

In order to allow them to charge top dollar for their bridal dresses, we took their recycled dresses concept and re-branded it to become more relevant to the audience of brides who want their wedding day to be one-of-a-kind. 

Elevating the recycled dress concept to appeal to the eye of the sustainable bride. we introduced the newly created "sustainable luxury" category. 

Brides who shop at Free Ever After have the unique opportunity to both purchase a gorgeous designer dress at a discounted rate but also support a woman in their community through their rehabilitation process.

Industry

Case Study

Solace Designs

Large Scale Art Installations

Signature Brand Strategy & Website Design

Project Scope

Solace Designs is a powerhouse of a business that desires to see solace enter into the homes of those who need it through their incredible large scale art installations.

This brand scope included a full brand design, a logo suite, mature and sophisticated natural color palettes. This also included event designs, invitations, social squares, and website.

Industry

Case Study

Seven Bites

Food & Photography

Signature Brand Strategy & Website Design

Project Scope

Seven Bites is a food blog for a recipe curator and food photographer who works with restaurants in NYC. This project included a full brand with warm, cozy, yet natural look and a complete ACF blog with search and filter features.

Because food was the main subject of this brand, we needed a palette that would support natural food colors that often are used in recipes instead of conflicting with the gorgeous photography.

Industry

Case Study

Somatic Love & Freedom

Women's Health & Wellness

Brand Design +  Website Design

Project Scope

Somatic Love & Freedom is a Somatic Experiencer who wanted to ensure that her pediatric through adult clients could experience the warmth and friendliness that they were going to encounter in sessions before they even arrived for an appointment. This website was intended to be as simple and un-overwhelming as possible. There needed to be a level of trust built beforehand so the real work could be done right when clients started showing up to her practice.

At the same time we wanted this to still be authentically Rachel, and not make her feel like her business was stuffy and over-professional. We chose bright and deep colors to contrast the two, developed a very natural, gentle logo suite, and created a custom illustration which clearly communicated the growth that could come from touch for her cients.

Industry

Case Study

Hair by Angela Cimino

Beauty & Hair

Brand Strategy & Website Signature Package

Project Scope

This chic brand was a unique one as this hairstylist rented out a space within someone else's salon. It was a fine balance between giving the client an experience of the studio which was high end coastal and helping them understand the experience they would have working with the hairstylist herself, which was more fun and mature. 

We created a coastal themed, feminine, and warm and moody toned photos combination to create this stunning brand that allowed this business owner to not only stay open during Covid when many, many other hair stylists lost their job, but grow her client base AND take on the types of hair styles that she loves doing. And she charges a top tier price now as well. 

Industry

Case Study

Lindsay Johnson Integrative Nurse Coach

Women's Health & Wellness

Brand Strategy & Website Signature Package

Project Scope

Lindsay has the most wonderful heart to serve those who struggle with their health after maternity seasons through proven integrative coaching practices. Lindsay is fierce and passionate about the many things she does with clients and in educating the community and with her background in healthcare she was frustrated about the ways things are currently working for those with health issues.

Because of this we developed a messaging strategy that shared her approach as a Rebel Nurse who is challenging the lens and landscape of healthcare through integrative health based coaching. We developed not only a full messaging approach through the strategy process, but we also developed a comprehensive brand design and website including a blog.

Industry

Case Study

Ambrosia Cakes

Wedding & Food

Brand Strategy & Website Signature Package

Project Scope

Ambrosia cakes is a local gem, although it's fame has spread statewide and beyond as the destination wedding cake baker. The desire was to move from being a local Wedding baker and raise rates to make this business sustainable in the long term. In order to do this, we had to marry Annie's very fun, humble, and intentionally personal process of diving deep into each couple's love story to craft them a perfect cake, with her desire to stay true to our loyal local flair. We worked hard to marry cactus with high end design, unbelievable wedding photography with a nuetral, classic, and timeless color palette, and show clients who may use Annie's services that there really was a style for everyone that Annie was capable of. We decided to do a "choose your own adventure" UX on Annie's site that allowed for longer engagement and really give people clarity that saved Annie time when she started designing cakes. Annie has been able to raise her rates by almost $2.00/slice, is booked out almost two years in advance now, and has become known as the destination wedding baker that people select when they travel to our city for their wedding,

Industry

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