When it comes to running a successful business, branding is one of the most important factors. A strong brand identity can help you stand out from your competitors, attract new clients and retain existing ones. It’s also essential for creating a good reputation—something that’s especially important when you’re just starting out. Branding is essential for […]

The owner of Serenity Home Organization, Stephani, was such a fun, exuberant personality to work with! Her joy and love for organizing was so apparent, along with her deep and real love for the people who were struggling with cluttered homes. Her passion and sincerity for what she does made the strategy process a joy […]

Introduction Color psychology is one of the most overlooked elements of branding. It’s easy to focus on the superficial aspects of your brand identity and ignore how colors can impact how people feel about your company. Color affects our mood, emotions and perceptions. In fact, 85 percent of shoppers say they make purchasing decisions based […]