I'm Alia!

I build creative brands for legacy-driven entreprenuers through strategic coaching, brand design, and web development. 

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Brand & Website Reveal: Serenity Home Organizing

Alia Cruz

Brand Design


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The owner of Serenity Home Organization, Stephani, was such a fun, exuberant personality to work with! Her joy and love for organizing was so apparent, along with her deep and real love for the people who were struggling with cluttered homes. Her passion and sincerity for what she does made the strategy process a joy to work through. Below is the brand board that shows the original mood board, and the final color palette, secondary logos, handdrawn patterns, and watermarks.

Once we had a clear strategy for this business to keep it clean, simple, elevated, but also approachable and welcoming, we moved into building the brand identity. You’ll notice we selected a very calm, neutral, but mature palette, knowing it would speak to the age demographic that Stephani was aiming to connect with. We built out a brand image library for Stephani to use across platforms, including her website, marketing materials, and social media. We also intentionally selected a font pairing that was easy to read while still being elevated. Overall, Stephani’s brand resembles a serene (hence the name) spa, something many people wish their home felt like all the time.

We used the brand guidelines to create a custom business card design, a letterhead, and a custom notecard design for her use.

After the brand was designed, we used the brand guidelines to create a custom website that would instantly connect with her ideal clients.

Overall, this brand was an honor to work on – being able to support Stephani from the beginning of the business creation process, helping her narrow down her ideas into a clear strategy and approach, and then building a brand based on client survey work and pricing range was a great joy. Now Stephani has already been invited onto a radio program to talk about her new services and is continuing to get the word out about her Tucson-based Home Organization services! Visit her site and immerse yourself into the brand on her website, which you can visit HERE.

If you are looking for a brand strategist to walk you through building what some of my clients call a “Business in a Box”, the Full Legacy Branding & Website Package takes you from scattered thoughts to a strategic direction with authentic messaging, along with an intentionally crafted brand identity, culminating in a custom website where your audience can feel at home and understood online. The process takes between 6-8 weeks and you can find out more about it HERE or inquire at Alia@TheLegacyBrandingCo.com! I’m always happy to answer questions about the branding process and see if it’s the right time in your business to go deep into this process! If not, I’m more than willing to steer you in the right direction for next steps!

Thanks for reading!

-Alia Merrill, CEO

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