Give me your best guess about mood boards. When do you think a mood board comes into play in the brand strategy process? Do you think it’s first? It certainly can’t be last! Well, generally the mood board is the beginning of the design process, but actually it is far from the beginning of my […]

In this post you will find some gorgeous color palette inspirations to swipe for your own projects! When looking for gorgeous color inspiration, don’t be afraid to look at landscapes, florals, surfaces, etc. for your next hues! Natural, gorgeous color palettes are everywhere! Make sure you have at least one grounding color, one secondary, one […]

What a joy it was to walk with Free Ever After Bridal hand in hand through their luxury brand launch process! I was drawn immediately to Free Ever After Bridal because I loved their message, their heart, and how they were taking something timeless like wedding dresses and using them to impact and transform lives. […]

Hot off the press is my latest brand launch, Carole Baker TV. Carole is a social media savvy who needed a brand launch that would skyrocket her from her beloved old social media business for moms into her social media business geared towards high end C Suite Executives. Carole’s luxury brand launch is composed of […]

This Brand Launch for my friend Candace over at New Way Accounting was such a dream to work on! Candace was confident in what she wanted as an outcome of her brand, but wasn’t sure exactly how to get her brand to where it needed to be! Our story of how we met is really […]

Oh my sweet Monica, a Tucson Brand Launch just bursting at the seams with anticipation! What a joy she was to work with! My favorite part of this process was during the strategy part. Monica had a huge ah-ha moment as we were delving deep into the strategy component. Monica wanted to tell her audience […]

Join me for this Tucson Brand Launch! I always start off writing about each client that they were my favorite to brand, because the process is so sweet to watch. Someone who is really excited to launch out their business and come on full speed, wowing their clients at every turn of their experience of […]

Grace and Wood Co. is an incredible business out of a small town in Texas! They have great vision for the future of their handmade earring business, and take great pride in being able to grow while being present at home during the day with their foster (and now adopted!) kiddos! Grace and Wood Co […]

Customer loyalty can be likened to a marriage. So, let’s consider a potential mate – They have to have met some basic expectations (I hope!) before you considered marrying them. Do they shower often? Do they know how to do their own laundry? Do they want kids? Do they have some ideas for their future? […]

Clarifying What a Brand Strategy Actually IS and How You Can Actually Create One Hey There! You made it to this blog post, so that means you are serious about figuring this Brand Strategy thing once and for all! Great job taking the first (or second or third!) step and pressing in to get your […]

When I first began my journey into branding my first Etsy shop and graphic design business, I was confused myself as to what a brand really was. I told people, “A brand is when you have all matching designs for your materials!” “It’s having a pretty business” is basically what I thought. And then when […]