The owner of Serenity Home Organization, Stephani, was such a fun, exuberant personality to work with! Her joy and love for organizing was so apparent, along with her deep and real love for the people who were struggling with cluttered homes. Her passion and sincerity for what she does made the strategy process a joy […]

Five basics of building a brand. The first thing you need to do is define what a brand actually is. According to the Merriam-Webster dictionary, a brand is “a name” or “a distinctive mark or design used in trade.” In other words, your brand is what people think of when they hear your business name […]

Introduction Color psychology is one of the most overlooked elements of branding. It’s easy to focus on the superficial aspects of your brand identity and ignore how colors can impact how people feel about your company. Color affects our mood, emotions and perceptions. In fact, 85 percent of shoppers say they make purchasing decisions based […]

Today I’m so excited to finally be sharing about the behind the scenes of my good friend Ambrosia Cakes Tucson’s Brand Launch!! Like other launches, this was a strategic process that intentionally studied not just who Annie’s current audience is, but also planned for who she desired her audience to grow into, to increase revenue […]

Today I’m sharing some of my favorite brand board from past client launches! If I had the space to share all of them, I would love that, but for now, I’ll just drop three here for you! Enjoy! ____ ____ ____ ____ Thanks for browsing through some of my favorites! It’s always fun to showcase […]

What a joy it was to walk with Free Ever After Bridal hand in hand through their luxury brand launch process! I was drawn immediately to Free Ever After Bridal because I loved their message, their heart, and how they were taking something timeless like wedding dresses and using them to impact and transform lives. […]

Hot off the press is my latest brand launch, Carole Baker TV. Carole is a social media savvy who needed a brand launch that would skyrocket her from her beloved old social media business for moms into her social media business geared towards high end C Suite Executives. Carole’s luxury brand launch is composed of […]

This Brand Launch for my friend Candace over at New Way Accounting was such a dream to work on! Candace was confident in what she wanted as an outcome of her brand, but wasn’t sure exactly how to get her brand to where it needed to be! Our story of how we met is really […]

Oh my sweet Monica, a Tucson Brand Launch just bursting at the seams with anticipation! What a joy she was to work with! My favorite part of this process was during the strategy part. Monica had a huge ah-ha moment as we were delving deep into the strategy component. Monica wanted to tell her audience […]

Join me for this Tucson Brand Launch! I always start off writing about each client that they were my favorite to brand, because the process is so sweet to watch. Someone who is really excited to launch out their business and come on full speed, wowing their clients at every turn of their experience of […]

Grace and Wood Co. is an incredible business out of a small town in Texas! They have great vision for the future of their handmade earring business, and take great pride in being able to grow while being present at home during the day with their foster (and now adopted!) kiddos! Grace and Wood Co […]