As a Showit website designer, I know how important it is to have a website that not only looks beautiful but also performs well. Your website is often the first impression potential clients have of your business, and it can make all the difference between a lead and a lost opportunity. This is why I […]

Understanding the essence of Branding At the very heart of branding is the idea of creating a lasting impression on your customers. As a female entrepreneur, you want your business to stand out from the rest. You want your audience to recognize your brand and associate it with the values and qualities you stand for. […]

Introduction You’ve probably heard about the importance of having a good-looking website. To many people, that sounds like something that would be nice to have—but isn’t realistic for their business (or budget, or timeframe) and even if it was, where would you start? The truth is that your website should represent the best version of […]

Five basics of building a brand. The first thing you need to do is define what a brand actually is. According to the Merriam-Webster dictionary, a brand is “a name” or “a distinctive mark or design used in trade.” In other words, your brand is what people think of when they hear your business name […]

Introduction Color psychology is one of the most overlooked elements of branding. It’s easy to focus on the superficial aspects of your brand identity and ignore how colors can impact how people feel about your company. Color affects our mood, emotions and perceptions. In fact, 85 percent of shoppers say they make purchasing decisions based […]

Today I’m so excited to finally be sharing about the behind the scenes of my good friend Ambrosia Cakes Tucson’s Brand Launch!! Like other launches, this was a strategic process that intentionally studied not just who Annie’s current audience is, but also planned for who she desired her audience to grow into, to increase revenue […]

Give me your best guess about mood boards. When do you think a mood board comes into play in the brand strategy process? Do you think it’s first? It certainly can’t be last! Well, generally the mood board is the beginning of the design process, but actually it is far from the beginning of my […]

In this post you will find some gorgeous color palette inspirations to swipe for your own projects! When looking for gorgeous color inspiration, don’t be afraid to look at landscapes, florals, surfaces, etc. for your next hues! Natural, gorgeous color palettes are everywhere! Make sure you have at least one grounding color, one secondary, one […]

Customer loyalty can be likened to a marriage. So, let’s consider a potential mate – They have to have met some basic expectations (I hope!) before you considered marrying them. Do they shower often? Do they know how to do their own laundry? Do they want kids? Do they have some ideas for their future? […]

Clarifying What a Brand Strategy Actually IS and How You Can Actually Create One Hey There! You made it to this blog post, so that means you are serious about figuring this Brand Strategy thing once and for all! Great job taking the first (or second or third!) step and pressing in to get your […]

When I first began my journey into branding my first Etsy shop and graphic design business, I was confused myself as to what a brand really was. I told people, “A brand is when you have all matching designs for your materials!” “It’s having a pretty business” is basically what I thought. And then when […]