Five basics of building a brand. The first thing you need to do is define what a brand actually is. According to the Merriam-Webster dictionary, a brand is “a name” or “a distinctive mark or design used in trade.” In other words, your brand is what people think of when they hear your business name […]

Today I’m sharing some of my favorite brand board from past client launches! If I had the space to share all of them, I would love that, but for now, I’ll just drop three here for you! Enjoy! ____ ____ ____ ____ Thanks for browsing through some of my favorites! It’s always fun to showcase […]

Have you been waiting for someone to drop you a five bullet point of the best blog tips for how to manage your blog content creation for your business? Because if I can be honest, blogging is not my favorite part of my job. I don’t know if you are like me or not, but […]

This Brand Launch for my friend Candace over at New Way Accounting was such a dream to work on! Candace was confident in what she wanted as an outcome of her brand, but wasn’t sure exactly how to get her brand to where it needed to be! Our story of how we met is really […]

Oh my sweet Monica, a Tucson Brand Launch just bursting at the seams with anticipation! What a joy she was to work with! My favorite part of this process was during the strategy part. Monica had a huge ah-ha moment as we were delving deep into the strategy component. Monica wanted to tell her audience […]

Join me for this Tucson Brand Launch! I always start off writing about each client that they were my favorite to brand, because the process is so sweet to watch. Someone who is really excited to launch out their business and come on full speed, wowing their clients at every turn of their experience of […]

Grace and Wood Co. is an incredible business out of a small town in Texas! They have great vision for the future of their handmade earring business, and take great pride in being able to grow while being present at home during the day with their foster (and now adopted!) kiddos! Grace and Wood Co […]

Customer loyalty can be likened to a marriage. So, let’s consider a potential mate – They have to have met some basic expectations (I hope!) before you considered marrying them. Do they shower often? Do they know how to do their own laundry? Do they want kids? Do they have some ideas for their future? […]

When I first began my journey into branding my first Etsy shop and graphic design business, I was confused myself as to what a brand really was. I told people, “A brand is when you have all matching designs for your materials!” “It’s having a pretty business” is basically what I thought. And then when […]