Give me your best guess about mood boards. When do you think a mood board comes into play in the brand strategy process? Do you think it’s first? It certainly can’t be last! Well, generally the mood board is the beginning of the design process, but actually it is far from the beginning of my […]

What a joy it was to walk with Free Ever After Bridal hand in hand through their luxury brand launch process! I was drawn immediately to Free Ever After Bridal because I loved their message, their heart, and how they were taking something timeless like wedding dresses and using them to impact and transform lives. […]