Introduction You’ve probably heard about the importance of having a good-looking website. To many people, that sounds like something that would be nice to have—but isn’t realistic for their business (or budget, or timeframe) and even if it was, where would you start? The truth is that your website should represent the best version of […]

Introduction Color psychology is one of the most overlooked elements of branding. It’s easy to focus on the superficial aspects of your brand identity and ignore how colors can impact how people feel about your company. Color affects our mood, emotions and perceptions. In fact, 85 percent of shoppers say they make purchasing decisions based […]