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Today I’m so excited to finally be sharing about the behind the scenes of my good friend Ambrosia Cakes Tucson’s Brand Launch!! Like other launches, this was a strategic process that intentionally studied not just who Annie’s current audience is, but also planned for who she desired her audience to grow into, to increase revenue […]

Give me your best guess about mood boards. When do you think a mood board comes into play in the brand strategy process? Do you think it’s first? It certainly can’t be last! Well, generally the mood board is the beginning of the design process, but actually it is far from the beginning of my […]

Mood Board Inspiration for Brands

Grace and Wood Co. is an incredible business out of a small town in Texas! They have great vision for the future of their handmade earring business, and take great pride in being able to grow while being present at home during the day with their foster (and now adopted!) kiddos! Grace and Wood Co […]

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